![]() ![]() Product launch media kits provide the information journalists need to cover new products before they hit the marketplace to drive anticipation and sales. While some companies keep a standard media kit or newsroom available to offer reliable company information, most assemble them ahead of product launches, events, or organizational changes. You’ll find that press kits are often tailored towards a newsworthy event: something that’s time-sensitive that media outlets will want to cover. No matter the reason for assembling your press kit, you want to ensure you include the right items for journalists to use when covering your story. To promote an upcoming or new product or service. ![]() To provide general information to reporters.News is only news if it’s relevant to the public at the time of release, whether it’s an upcoming event or something that just happened, timing is a necessary consideration.Ĭompanies assemble press kits for many reasons, including: There are several types of newsworthy events, but the most crucial factor is that they’re timely. So, when do you need a public relations media kit? Journalists usually write or create stories about a company when something newsworthy happens or will happen. Essentially, a media kit makes it easier for a reporter to cover your company or story, increasing your chances of receiving publicity. What does “media kit” mean?Ī media kit or press kit (we use these terms interchangeably) is a collection of documents and media prepared by a company to provide essential information to journalists. Get Your Free PR Media Kit PDF Template What is a Public Relations Media Kit?
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